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Are Your Customer Offers Making you Profitable?

How to deliver insightful offers in real-time dialogue.

About this paper

This paper provides insights from a Webinar from the AMA Marketing Effectiveness Online Seminar Series, presented in association with the American Marketing Association and SAS. The webinar discussed how new technologies such as real-time decisioning and proactive marketing enable marketers to leverage customer insight right at the point of contact -- even adapting and responding to knowledge gained during the interaction as it unfolds.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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