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White Paper

Creating a Customer-Centered Organization

A Harvard Business Review Insight Center Report

About this paper

The growing obsession with customer excellence is driven, in part, by technology. Customers today can obtain and exchange more information about the good and bad of their encounters with companies than ever before. That gives companies a great incentive to work harder to make customers happy — before, during, and after their purchases. This Harvard Business Review Insight Center Report looks at how managers are turning their companies into customer-focused organizations.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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