About this paper
In a SAS-sponsored presentation, Scott Stratten, marketing strategist and author of “The Book of Business Awesome / The Book of Business Unawesome” and “UnMarketing,” talked about some of the biggest mistakes marketers make, who really manages the brand, and what savvy companies are doing differently in this age of viral and social marketing. This paper gives the highlights from that presentation in which Stratten, with good humor, holds everyone accountable for being a marketer in ways that come through as important lessons captured in this paper.
Acerca de SAS
SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®