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Big Data Drives Partnership

Marketing and IT can play nice

About this paper

As the digital age moves quickly forward, marketers must adapt their own approach to include data-driven decision making. This thought leadership piece by ANA Magazine contains three excellent articles focused on data management and explores how marketing analytics helps reveal the true value of big data. Read more about how to bridge the CMO/CIO divide, the 10 best practices for marketers' big data journey and using advanced marketing analytics to deliver measurable value.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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