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Applying Business Analytics

Insights from SAS and industry experts on the promise, practices and perils of business analytics in the real world

About this paper

For organizations that want to use data to guide high-risk/high-reward business decisions, spreadsheets fall short. Forward-looking organizations worldwide have been evolving from renegade spreadsheets to analytics-driven decision-making with governance. However, a lot of organizations are not taking full advantage because they are stymied by challenges related to data quality, data sharing across systems and organizational entities, isolated analytic processes, and a perennial focus on hindsight reporting rather than predictive insight. The need to change these realities was a driving force behind the SAS Applying Business Analytics webinar series for 2010. This paper presents highlights from the series.

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