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White Paper

Align Marketing and IT to Drive Business Results

Insights from a webinar sponsored by the American Marketing Association and SAS

About this paper

The growing adoption of advanced analytics changes the relationship between marketing and IT. When you get into the realm of advanced analytics, it's not about just turning up a system or keeping the lights on, but about fully engaging with IT on things that can change daily, and getting information out to marketers to make well-founded decisions. This white paper summarizes a webinar co-sponsored by the American Marketing Association and SAS, in which top executives from SAS marketing and IT teams describe the value they see in a close partnership between their groups – and the steps they have taken to get there.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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