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Customer Analytics in the Age of Social Media

About this paper

Social media networks have given organizations exciting new channels for marketing and customer engagement. Just as important, however, is that by creating data trails in social media networks, participants generate new types of data that hold great potential for customer insight. This TDWI Best Practices Report, which was sponsored by SAS, examines organizations' current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks.

Acerca de SAS

SAS es líder en Analytics. A través de innovadoras soluciones de Analytics, Gestión de Datos y Business Intelligence, SAS ayuda a clientes en más de 80.000 instalaciones a tomar mejores decisiones más rápidamente. Desde 1976, SAS proporciona a sus clientes en todo el mundo THE POWER TO KNOW®

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