About this paper
The promise of ad technology is to get marketers closer to their customers via data analysis. As the digital ad market continues to shift toward real-time bidding, the ability to process and reallocate ad inventory in real time, whether via video, mobile, display or other digital media, will be critical for publishers. This implies using data accurately and having a complete control of the online advertising process.
Download this Forrester Total Economic Impact Study about SAS Intelligent Advertising for publisher and discover how can SAS help you to optimize you daily business.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.