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A Road Less Traveled

The Transformational Path to Becoming an Analytic Insurer

About this paper

Fierce competition among insurance providers, asset managers and banks for the money and attention of customers, agents and financial advisers forces organizations to rethink and retool as they try to capitalize on opportunities in the marketplace. To differentiate themselves and capture a bigger, more profitable piece of the pie, they are turning to analytics, but technological, organizational and cultural challenges serve as barriers to implementation. This paper will help insurers develop and act on analytic strategies to enable business goals.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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