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Customer Intelligence

Get in sync with the customer journey

Integrated touch points. More intimate customer relationships.

Every customer journey is unique. And every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Only SAS unites best-in-class marketing solutions, award-winning data management and the world's best analytics to get you in sync with each customer's journey – no matter how fragmented. For a clear competitive advantage, and a bigger, better ROI.

Big data is breaking down barriers between the chief marketing officer and the chief information officer. How can CMOs and CIOs work together to achieve lasting and profitable customer centricity?

What People Are Saying


"Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts."


Gartner positions SAS in the Leaders’ quadrant of the Magic Quadrant for Integrated Marketing Management.


"We did a financial analysis of the implementation, and we found that we were getting an internal rate of return of 137 percent."

Get in touch with Mandie


Mandie Herzfeld

Senior Solution Manager: Integrated Marketing Management

+27 (11) 713-3702

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