About this paper
Organizations rely on good forecasts to make better decisions. But if nobody trusts the forecast, people will try to adjust it, override it or ignore it. Fostering trust is therefore a crucial aspect of forecasting. In this conclusions paper from a SAS/Foresight webinar, Paul Goodwin of the University of Bath explains what it takes to build trust in forecasts, and why so many so-called forecasts don’t meet the criteria.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.