About this paper
While the hospitality and gaming industry is showing signs that it may be starting to emerge from the recent economic downturn, there’s still a long way to go. To that end, industry leaders must work toward optimizing every aspect of the business in order to emerge from the downturn as strong as possible. The key to that goal is to get new intelligence from all the data generated by customer behaviors and operational transactions. Unfortunately, customer interactions are usually captured in a wide range of formats and a multitude of disparate systems, and data quality is suspect. The challenges surrounding data quality and data integration were the focus of an October 2009 Webcast sponsored by the Cornell University Center for Hospitality Research and SAS. This paper provides a summary of that Webcast.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.