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What Executives Don't Understand About Big Data

About this paper

The Harvard Business Review paper What Executives Don't Understand About Big Data explores the topic of big data and the confusion surrounding it by top level executives. Michael Schrage, research fellow at MIT Sloan School’s Center for Digital Business, and author of Serious Play discusses the critical success factor when it comes to getting the most value from big data to improve an organizations’ profitability. This paper will help executives better understand their role in managing big data and which questions to ask that yield the best results.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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