About this paper
This excerpt from Evan Stubbs' book, "The Value of Business Analytics: Identifying the Path to Profitability," examines the importance of business analytics within a variety of strategic planning frameworks, explaining why it's a key enabler for both innovation and an ability to deliver constantly growing incremental economic returns.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.