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The Value of Business Analytics

Identifying the path to profitability

About this paper

This excerpt from Evan Stubbs' book, "The Value of Business Analytics: Identifying the Path to Profitability," examines the importance of business analytics within a variety of strategic planning frameworks, explaining why it's a key enabler for both innovation and an ability to deliver constantly growing incremental economic returns.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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