About this paper
What would happen if you knew exactly what kind of experience each of your customers expects – and you could deliver on those expectations in a very personalized, emotionally connected way? Vail Resorts is finding out, with help from SAS® Customer Intelligence solutions. By redefining marketing and striving to give each of its customers the "experience of a lifetime," Vail Resorts has achieved "priceless" results. Vail Resorts shares its story in this paper that's based on a session from Forrester's Marketing Leadership Forum.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.