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White Paper

Using Unified Customer Data Visibility to Improve Revenue, Retention and Satisfaction

A white paper by David Loshin

About this paper

In this paper, we review some barriers to success for MDM programs, especially in terms of accumulating data from multiple source systems with the objective of creating a single source of truth. When an organization can narrow its scope to look at specific value creators, there are opportunities for incremental acceptance and adoption of a master data resource. The adjusted approach to MDM is that a consolidated and unified view of specific master data need not be the only “source of truth.” Instead, consider creating master data repositories that satisfy the needs of specific sets of business or operational processes that need a unified view. Those repositories can be for applications and processes relying on master customer data sets supporting increasing revenues, reducing attrition or increasing customer satisfaction.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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