About this paper
In only five years, the company has driven a profound evolution in using customer data and marketing analytics to drive relevance for its retail grocery and pharmacy customers.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.