About this paper
Savvy marketers know that good customer experiences translate into more loyal customers – and more revenue. Rather than simply increasing loyalty rewards, Bruce Bedford of Oberweis Dairy set out to use analytics as a way to better understand consumer behavior. As a result, he determined what customers really wanted. Then he used that information to decide what types of additional value they would appreciate. This paper shares insights from a webinar in which Bedford explains how he used SAS® Analytics to promote cross-channel behaviors, enhance customer service and improve retention.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.