About this paper
Savvy marketers know that good customer experiences translate into more loyal customers – and more revenue. Rather than simply increasing loyalty rewards, Bruce Bedford of Oberweis Dairy set out to use analytics as a way to better understand consumer behavior. As a result, he determined what customers really wanted. Then he used that information to decide what types of additional value they would appreciate. This paper shares insights from a webinar in which Bedford explains how he used SAS® Analytics to promote cross-channel behaviors, enhance customer service and improve retention.
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