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Using Analytics to Measure Marketing Program Effectiveness

About this paper

Every small and midsize business (SMB) is looking for ways to gain competitive advantage, improve productivity – and ultimately increase revenue. But as explored in this paper, many don’t realize that their data is a huge asset that can be used to help them achieve their goals. The key is implementing the right analytics software. In this paper, learn how innovative companies like PSKW, a leading pharmaceutical couponing business, are using SAS analytics to turn vast amounts of enterprise data into valuable insights – and using these insights to differentiate their services and grow their business. Explore lessons learned and best practices that can help other SMBs leverage analytics as a game changer.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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