About this paper
Social media data and other types of unstructured text data represent a largely untapped opportunity for the hotel industry. Find out how leading-edge text analytics technologies can turn unstructured text data into meaningful information that you can use to inform not just marketing, but all areas of the business – from customer relationship management to quality assurance, revenue management and operations.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.