About this paper
Education leaders know it is no longer enough to collect data just to deliver mandated reports. It is time to use diverse data sources to make better, fact-based decisions that improve research, enrollment and administration. The field of education has only scratched the surface of what can be done with analytics and business intelligence, said Dr. Susan Grajek from the non-profit organization EDUCAUSE. Speaking at the Education brunch and discussion at the 2012 AT&T Pebble Beach National Pro-Am in California, Grajek described the cultural and policy changes that must take place for P-20 educational institutions to capitalize on analytics, while Dr. Sean Mulvenon of the University of Arkansas showed how his team has used SAS to implement data integration, analytics and reporting projects for P-20 educational statistics for the local, state and national levels.
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