About this paper
For organizations that are overwhelmed and don't know where to start with big data, or are discouraged from previously failed attempts – this Harvard Business Review paper offers excellent advice for approaching big data with small targeted steps that pay off in the long run. This strategic approach to big data gives organizations the opportunity to test the waters, see what works (or doesn't) on a small scale, and use that prototype to learn and build from.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.