About this paper
Companies that develop an integrated marketing management strategy will see higher returns on marketing investments (ROMI) than those that don't – as much as 50 percent higher, by some analyst estimates. As CMOs are more accountable than ever for results, a 50 percent lift in ROMI would be heady news. But with so many multichannel campaigns, disparate data sources and point solutions, is such synchronization even possible? Yes, says Wilson Raj of SAS. The wins go to the organizations that successfully synchronize marketing operations and campaign management with an overlay of analytic intelligence. In a webinar presented by SAS and the AMA, Raj presents practical steps and technology options to evolve to this transcendent state.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.