About this paper
This white paper describes the impending revolution in digital analytics as one that has the potential to change both the Web analytics and business intelligence fields forever. The paper makes the case for a new approach toward customer intelligence that leverages all available data, not just that data that is most convenient given the available tools.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.