About this paper
This Total Economic Impact™ study by Forrester Consulting examines the potential return on investment (ROI) enterprises may realize by deploying SAS Intelligent Advertising for Publishers. Through the testimony of an existing company using Intelligent Advertising, readers will better understand the benefits, costs and risks associated with the solution.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.