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White Paper

Tackling the Multichannel Marketing Challenge

How to differentiate the customer experience through customer insight, customer interaction and continuous improvement in marketing performance

About this paper

To compete successfully, organizations need to operate effectively across multiple business channels to give customers the control they increasingly seek. This paper discusses how enterprise marketing solutions can help differentiate your customers' experiences across these channels. It details how and why technology will play an increasingly important role in the development of profitable, long-term customer relationships.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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