About this paper
Are standard silver-gold-platinum customer loyalty programs doing all they could? Are daily deals such as Groupon discounts helping or hurting restaurants? How can an organization benchmark its IT maturity and develop a logical roadmap for evolution? These questions have been nagging at hospitality and gaming management professionals for years. In this webcast conclusions paper, experts and researchers from the Cornell University Center for Hospitality Research present their findings on these hot issues that could spell the difference between an organization thriving or simply surviving.
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