About this paper
As analytics and Big Data have been embraced, visual analytics has become increasingly important as a tool to tell compelling stories and to engage decision makers in dialogue. Drawing from his most recent book, Keeping Up with the Quants, Professor Thomas Davenport describes the evolution of analytics and explains how to make visual analytics most effective by defining a clear purpose and communicating data in a way that is easily understandable.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.