About this paper
Today's insurance organizations are focused on growing their customer base, attracting new policyholders while retaining those they already have. However, according to an exclusive UBM TechWeb survey of 280 Insurance & Technology readers, the majority of insurers are not yet effectively leveraging data, tools and technology to gain customer insight and carry out successful marketing campaigns, both key to achieving profitable organic growth. This paper discusses the results of that survey, examining how insurers are meeting today's customer-focused marketing challenges.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.