About this paper
If you think social media is just a playground for egocentric banter, it's time to take another look. Chances are, your brand and your market are out there, for better or for worse. You might as well know what is being said, help shape the conversation and benefit from it. This paper -- based on information originally published in the book The Executive's Guide to Enterprise Media Strategy by Mike Barlow and David Thomas -- discusses why every company should have a social media strategy and explains how you can use social media for business advantage.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.