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Big Data in Insurance        

Beyond Experimentation to Innovation 

About this paper

Insurers are well on their way to using big data to glean fresh insights that drive innovation. In this paper, research firm Strategy Meets Action summarizes the results of a survey of 75 insurers from property/casualty and life/annuity companies in North America and related interviews. Topics include details on the hefty uptick in insurers’ use of analytics and big data, four key business areas for big data in insurance, and why different approaches to organization, resources and technology are needed now. 

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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