About this paper
Insurers have long seen data as a source of competitive advantage. But data alone is worthless; what matters are the insights derived from it. And with the emergence of big data, the possibilities for deriving insights are increasing dramatically. This paper explores the techniques and technology available for taking advantage of all this data to price better, expand markets and improve the business of underwriting risk and handling claims.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.