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White Paper

New Product Forecasting Using Structured Analogies

About this paper

This white paper illustrates a new patent-pending approach that may be helpful in certain new product forecasting situations. It combines human judgment with time series mining and statistical modeling. This "structured analogy" approach helps automate the selection of analogous products ("like items"), facilitates review and clustering of past new product introductions, and generate statistical forecasts. Users can make manual overrides to the statistical forecasts, and get a better sense of the risks and uncertainties in new product forecasts through visualization of past new product introductions.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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