About this paper
Today's consumer marketplace is extremely complex. Offers, advertisements and marketing messages are being sent from every possible direction. That's why making things personal with customers is no longer an option – it's a must. This white paper discusses how SAS® Customer Intelligence solutions can help you transition to a customer-focused business strategy, which will enable you to move marketing management beyond the confines of the marketing department, ensure harmony with overall organizational strategy and give you more opportunities than ever to drive profitable revenue growth.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.