About this paper
Casinos are no longer strictly gaming establishments, but offer a wide range of other entertainment options like restaurants, spa, golf, theater and shopping. Patrons have more choices than ever before, and more incentive to "shop around" for the organization that best matches their desires. Gaming companies need to match patrons' increasingly selective spending habits with highly targeted offers that demonstrate an understanding of preferences and value. To ensure these offers strike the right financial balance to drive profits, gaming companies must base their campaigns on a true understanding of patron worth, both today and in the future. Find out how SAS can provide a 360-degree view of the patron, which is essential to achieving this vision.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.