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Business Analytics -- Six Questions to Ask About Information and Competition

About this paper

This paper, based on research by nGenera Corporation, provides answers to six key questions that executives should be asking about how to use business analytics to improve performance and compete successfully -- from "Where should we leverage business analytics?" and "What's the payoff?" to "What kinds of people do we need?" and more.

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SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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