About this paper
This white paper describes the need for next best action in marketing strategies, techniques for effective implementation and how SAS Customer Intelligence can be used for such an implementation.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.