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Mining Big Data to Find New Markets

About this paper

Harvard Business Review explores how companies today with limited resources and a desire for growth are finding exceptional opportunities through “Big Data.” Learn how, through mining this “Big Data,” companies can develop insights and identify micromarkets that represent opportunities for growth and produce exceptional results, including increased revenue; a deeper understanding of processes and customers; improved efficiencies; and access to real-time information your organization’s front line can act on.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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