About this paper
Stakeholders across the banking and payments value chain are under intense pressure to find ways to truly understand and connect with customers and members. As they seek ways to boost acquisition and cross-sell efforts, decrease attrition and increase revenue, many firms are discovering the power and value of analytics. This Mercator Advisory Group research brief sponsored by SAS explores how analytics can help institutions better understand customers’ wants, needs and behaviors – and help pave a critical path to consistent profitability.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.