About this paper
Master data management (MDM) is designed to deliver a consistent view of a customer, product, asset or other data type. As the MDM market matured, the depth and breadth of MDM solutions increased, while at the same time big data initiatives placed a premium on technology that could manage large amounts of data. In this Bloor Research report, Philip Howard examines the MDM market, including industry use cases and a view of common MDM components. The paper also includes a review of SAS MDM capabilities and what makes this approach unique in the market.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .
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