About this paper
For too long, marketing was a ubiquitous term used to describe all things qualitative. Today, marketers use analytics to drive results, they discover new ways to get people excited about old formats, and they strive to understand more about their customers' actions before the sale. Knowing where marketing has been and where it's going can help firms make better decisions. This paper from the HBR.org Insight Center focuses on the best practices for positioning a brand for success.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.