About this paper
This conclusions paper gives the highlights of a webinar sponsored by SAS, in which marketing science specialists from AEGON Direct Marketing Services, Inc. described how optimization has helped the organization drive higher campaign returns from existing models and resources.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.