About this paper
This conclusions paper gives the highlights of a webinar sponsored by SAS, in which marketing science specialists from AEGON Direct Marketing Services, Inc. described how optimization has helped the organization drive higher campaign returns from existing models and resources.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.