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White Paper

Marketing Measurement: The Technology That Drives Marketing Relevance

Insights from a webinar in the SAS series, Measure What Matters: Redefining Marketing Success in the Digital Age

About this paper

To avoid alienating customers with ill-timed or irrelevant offers, organizations need to do a better job getting full context about customers in a complex, multichannel world, including social media – and to deliver that insight to the point of contact, where it can be acted upon during the conversation. In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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