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Making millennials "Sticky"

The changing role of the CMO in the financial services industry

About this paper

According to a report by the Economist Intelligence Unit, financial CMOs have been slow to adopt the customer-centric and digital marketing strategies necessary to attract and keep millennial consumers. Given that these young people (late teens to early 30s) are poised to be the most educated, diverse and influential consumers ever, it’s vital that financial service CMOs understand how to develop lasting relationships. Read this paper to learn three sound ways that financial services CMOs can better engage with the millennial generation and build long-term loyalty.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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