About this paper
A global survey of 930 business executives was conducted by Bloomberg Businessweek Research Services in 2011 to determine the current state of business analytics in the organization. While the majority of companies surveyed reported reliance on analytics in day-to-day decision making, only one in four deemed its use of analytics “very effective.” However, the survey also revealed behaviors or characteristics common among the most effective users of analytics. These users have developed pro-analytics practices, have built a business infrastructure to support analytics, and have cultivated a company culture that emphasizes analytics and encourages its use.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.