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White Paper

Integrating Marketing Operations

How marketers can align their strategy and planning with overarching corporate goals

About this paper

One of the greatest challenges in managing multichannel marketing programs is translating corporate and marketing strategies into operational measures that demonstrably help achieve their objectives. This white paper discusses how an advanced marketing operations management solution can help marketing organizations turn the vision of an integrated, end-to-end marketing process into reality by supporting objectives, responsibilities and processes across the enterprise.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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