About this paper
This Argyle Conversations paper features an interview with Tracy Hackett, Vice President of Marketing at RBC, on how this winning bank continues to flourish. Learn how RBC is keeping its brand relevant, using analytics to shape its marketing strategy, migrating to digital channels, and continuing its innovative approach to business to stay on top.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.