SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Argyle Conversations: The Power of Innovation, Savvy Analytics & Customer-Centricity at RBC

About this paper

This Argyle Conversations paper features an interview with Tracy Hackett, Vice President of Marketing at RBC, on how this winning bank continues to flourish. Learn how RBC is keeping its brand relevant, using analytics to shape its marketing strategy, migrating to digital channels, and continuing its innovative approach to business to stay on top.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Have a SAS profile? To complete this form automatically: Log In

*
*
*
*
 
*
*
 
 

Back to Top