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Data Mining with Qualitative and Quantitative Data

Using a series of case studies, John Elder of International Institute of Analytics shows the value of data mining in helping organizations solve complex business problems.

About this paper

Data mining is past the hype stage and has proven that it can produce significant bottom-line results. This paper discusses the many measurable benefits that data mining delivers, including solving complex needle in the haystack problems, eliminating the bad (such as fraud), pinpointing the good (opportunities), streamlining decision processes, and used on qualitative data. Learn how organizations are using data mining to solve their problems, including a $1 billion decision that produced positive results.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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