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How to Manage Your Data as a Strategic Information Asset

Insights from a webinar in the 2012 Applying Business Analytics Webinar Series

About this paper

Organizations are struggling to manage the growing volume, velocity and variety of enterprise data – and the growing expectation to deliver analytic insights from all that data right to the point of decision, right now. In this conclusions paper from the 2012 Applying Business Analytics Webinar Series, Mark Troester and Malene Haxholdt of SAS make the case for adopting an information management approach that brings data management, analytics management and decision management into a unified process under one governance umbrella. Two SAS customers describe how a more holistic approach has delivered greater business value and competitive advantage from their information assets.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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