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How to Advance Your Data Mining and Predictive Analytics with Modern Techniques

Featuring Net Lift Modeling and Survival Data Mining

About this paper

The key to making the best decisions is to stay on top of the latest techniques in the field of data mining and predictive analytics. This conclusions paper summarizes a webinar that explained the business value of two techniques that are now prebuilt nodes in SAS Enterprise Miner 7.1 – survival data mining and net lift modeling – and gave hands-on demonstrations of these techniques in action for two use cases.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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